№ 11 (2025)

The article examines the process of creating and the role of a single financial services market within the Eurasian Economic Union (EAEU). It analyzes the theoretical background and practical steps towards the integration of the financial systems of the member states. The key benefits of forming a common financial market are discussed, including the deepening of economic integration, the reduction of capital costs, and the improvement of the competitiveness of the Union's economies. Special attention is given to institutional and economic challenges, such as the harmonization of legislation, the establishment of supranational regulatory bodies, and the promotion of financial stability. Based on the analysis of the main documents and the current state of integration, conclusions have been drawn about the prospects and possible ways of developing the EAEU single financial market

The article examines the nature of workplace conflicts and explores contemporary strategies for their prevention and resolution. Conflict situations inevitably arise in any organization where employees interact while possessing different professional competencies, personal characteristics, and levels of responsibility. The presence of disagreements is not inherently destructive; however, the absence of effective conflict management may lead to reduced work efficiency, communication breakdowns, and a deterioration of the psychological climate within the team. The study identifies the key causes of organizational conflicts, including limited resources, divergent interests, variations in behavioral patterns, and the specifics of role distribution. Special attention is given to the role of the leader, who acts not only as a coordinator of work processes but also as a mediator influencing the overall culture of interaction within the workplace. The article systematizes the main models and approaches to conflict resolution, such as cooperation, compromise, avoidance, covert actions, and the use of pressure. The effectiveness of each method is analyzed, and the conditions under which a particular strategy may yield the best results are identified.

The article examines the impact of digital ecosystems on the efficiency of business processes and the competitiveness of enterprises in the context of the digital economy. It analyzes the transformation of managerial and organizational structures under the influence of digitalization, the integration of business functions, and the use of artificial intelligence to increase the speed and accuracy of decision-making. It is emphasized that a digital ecosystem ensures end-to-end automation, enhances transparency and adaptability of processes, improves customer interaction, and contributes to the formation of sustainable competitive advantages. The study substantiates the need for a systemic approach to implementing digital solutions, including risk management, competency development, and the cultivation of digital culture among personnel.

Agritourism plays an important role in the sustainable development of rural areas, stimulates the economy, strengthens social stability in regions, and opens the door for local farmers to directly sell their products and provide additional services. This article presents an analysis of the development of agritourism in the Omsk Region and describes government support measures. Examples of agritourism facilities in the region are provided, demonstrating the growing popularity of this type of tourism and prospects for its further development.

The article discusses modern strategies for strengthening the reputation of brands of printing products in the context of growing market instability. The key factors influencing the perception of printing houses are analyzed: product quality, customer-centric communications, environmental responsibility and digital simplification of the ordering process. The combination of these elements allows companies to form a proactive approach to reputation management, reduce the risks of crisis situations and increase audience trust through a holistic and sustainable communication policy.

This article examines the relationship between the financial performance of major corporations and macroeconomic dynamics, using France as a case study. The object of the research is the strategically important aerospace industry, represented by Airbus SE, Safran SA, and Thales Group SA. The study aims to quantify the impact of the financial results and profitability of this sector on the country's economic growth (GDP). Using methods of economic and statistical analysis, empirical data on the companies' financial performance for 2020-2024, as well as the dynamics of the CAC 40 stock index, are examined. Based on correlation and regression analysis, an econometric model is built to quantify the dependence of GDP on corporate profit, earnings per share, and market capitalization. The results show that the financial health of leading corporations and stock market expectations are significant determinants of national economic growth. Conclusions are drawn about the role of the corporate sector in ensuring France's macroeconomic stability and technological sovereignty.

The scientific work substantiates the importance of improving the subprocess of pricing management of managerial changes in economic systems of the "organization" type. The content of the normative state of the investigated management subprocess of the basic organization is considered. The content of the technology for solving key functional management tasks has been developed: organization and accounting of pricing of managerial changes in the organization. Based on the design results, a set of methodological tools was proposed for the procedures of technology for solving one management task for its completeness in a given format

The article deals with issues of government support for Russian enterprises. The purpose of the paper is to substantiate importance and identify main areas of government support for Russian enterprises operating in foreign markets. The article reflects the role of exporting enterprises in Russian economy and outlines main areas and measures of government support at federal and regional levels. Regional support areas are presented under example of the Far Eastern Federal District and Primorsky Region as an entity of the Russian Federation. The article identifies such key support measures as financial support, development of export support measures, tax and customs incentives, infrastructure and logistics development.

Modern Russia is witnessing a steady trend of internal migration, with a growing number of citizens moving from one city to another each year. This process poses a threat of depopulation in peripheral regions and overpopulation in economically developed centers. Based on data from Rosstat, sociological surveys, and our own analysis, this paper will identify the key drivers of this population shift – from economic to social factors – and examine their further impact on the country's economy.

The article explores the place and role of advertising in the structure of the consumer goods market. The evolution of advertising activity from local forms to modern digital technologies is considered. The key functions of advertising at the micro and macro levels, including informational, persuasive, and image-forming functions, as well as its impact on competition, consumer behavior, and economic growth, are analyzed. Special attention is paid to the social responsibility of advertising and the ethical aspects of its impact on society. Based on the theory of L.N. Fedotova reveals the principles of strategic planning of advertising activities. The results of a study of the most effective types of advertising in modern conditions are presented. The prospects for the development of advertising in the context of digitalization and the growing importance of a socially responsible approach are identified

The article examines the theoretical aspects of sales management at a manufacturing enterprise and analyzes real-world practices using the example of Leda LLC, a manufacturer of garden and park furniture from the Kaluga region. A comprehensive program for improving the sales management system has been developed, including optimization of product range policy, diversification of sales channels, digitalization of processes, and reduction of production seasonality. The results obtained can be used by other small and medium-sized manufacturing enterprises in the furniture industry.

This article examines the institutional and economic role of privatization in the state property management system. Particular attention is paid to the benefits and risks of privatization processes, as well as issues of ensuring transparency in privatization processes. Based on the analysis, conclusions are drawn about the need for a balanced approach in the privatization process, ensuring a balance between the economic interests of business and the state.

The article discusses approaches to improving the motivation of civil servants. The authors highlight the specific features of civil servants' activities that affect the design of motivation mechanisms, such as strict regulation of activities and the use of a large number of regulations. The study concludes that the current system does not fully promote the realization of civil servants' potential, which leads to lower employee satisfaction and affects the quality of public services provided to citizens. The article proposes directions for improving the motivation of civil servants, which include both material incentives (such as the development of key performance indicators) and non-material incentives aimed at meeting the professional growth needs of employees

This article examines the regional innovation policy system of France during the 5th Republic. The material is presented through a general description of innovative structural units. The research focuses on the established innovation system of France's regions and the political and legal regulations governing the organization of subnational territorial units within these regions. The need to incorporate French experience in organizing a national innovation system into the Russian system of regional governance is identified.

The article examines the role of internal communications (internal PR) in shaping a corporate brand and strengthening company reputation through employee engagement. It demonstrates that effective internal PR fosters corporate culture, increases staff loyalty, and transforms employees into brand ambassadors. The study analyzes HR-branding tools, their impact on motivation and satisfaction, and highlights strategies such as brand ambassador programs, two-way communication, recognition of achievements, and internal media as effective mechanisms for enhancing corporate identity. The conclusion emphasizes that an integrated approach to internal communications ensures value alignment and a positive external image

This article analyzes the relationship between the level of digital transformation of regional economies and the pace of innovative development in the Russian Federation. The study identifies methodological limitations of existing approaches to assessing innovative potential (the Global Innovation Index, the Innovative Development Ranking of Russian Regions, and digitalization indices), which do not fully capture the synergistic effects of the interaction of digital technologies and innovative processes. An analysis of the territorial heterogeneity of innovative development and digital transformation across the constituent entities of the Russian Federation was conducted. It was found that 61% of research organizations and 79% of science funding are concentrated in 18 regions, hindering the spread of innovation to the periphery. Cause-and-effect relationships were identified between infrastructure digitalization indicators (internet accessibility, cloud service adoption, availability of technology parks, and IT specialist training) and the level of regional innovation activity.

The article raises the issue of the practice of involving citizens in the management of local finances – proactive budgeting. This practice is implemented both internationally and on the territory of the Russian Federation, where the studied methodology is used in 81 of 89 subjects. The article discusses various approaches to defining proactive budgeting, emphasizing its essence as a mechanism for interaction between the population and the government in determining priority areas for budget spending. The article highlights the history of the emergence and development of proactive budgeting in the world, starting with the experience of Brazil and the recognition of the United Nations. The article analyzes current trends in the development of proactive budgeting abroad and in Russia, where this process coincided with the democratization of fiscal policy. Based on data from the Ministry of Finance of the Russian Federation, key indicators of the development of initiative budgeting in Russia for 2015-2024 are presented. The current methods of developing initiative budgeting, successfully applied in various regions and municipalities of the country, including the nomination of initiative projects, the involvement of social groups, competitive selection, monitoring of implementation and joint implementation with residents, are highlighted and described. In conclusion, the importance of proactive budgeting as a tool of interaction between the government and the population for the effective formation and spending of the local budget is emphasized.

This article examines contemporary approaches to demand forecasting in the restaurant industry, focusing on machine learning methods, statistical models, and hybrid algorithms. Special attention is given to the application of forecasting techniques under conditions of high demand variability and the influence of seasonal, behavioral, and external factors. The analysis demonstrates that forecasting accuracy has a direct impact on inventory management, helping reduce food waste and increase operational resilience. The study outlines the most effective model types and identifies key factors that shape algorithm selection for practical use in restaurant operations

The article examines the specifics of strategic and investment planning at oil and gas enterprises, due to the specifics of the industry: high capital intensity, long production cycles, dependence on external factors and the need to manage specific risks. The stages, principles and features of strategic planning at the enterprises of the oil and gas complex, as well as its relationship with investment activities, are considered. Special attention is paid to the priorities and principles of investment planning in vertically integrated oil companies. It is proved that in the context of digitalization, energy transition and stricter environmental requirements, effective strategic and investment planning is becoming a key factor in the sustainable development and competitiveness of companies in the oil and gas sector.

This article analyzes the current state of the Russian tea and coffee market, identifies development trends, and prepares a forecast in the face of high environmental uncertainty. The purpose of this article is to determine the prospects and development directions of the Russian tea and coffee market in this uncertain environment based on a strategic market analysis. This goal is achieved through the use of comparative, systemic, and strategic analysis methods, as well as information systematization and formalization techniques. The study identified macro- and industry-specific factors that have both positive and negative impacts on the development of the tea and coffee market, and a development forecast with practical implications was compiled.

This article analyzes the theoretical and methodological issues of project management in large IT companies. It examines the contradictions between classical and agile approaches, as well as the difficulties in adapting international standards to Russian practice. Particular attention is paid to integrating project management into companies' development strategies and enhancing the maturity of their project culture. A hybrid adaptive-digital model is proposed that combines Agile principles and agile project management

The article analyzes the corporate management of automotive companies in Japan. The relevance of this study is due to the important role of the Japanese automotive industry in the global economy. Three leading players in the market were selected to compare the features of different management models. The study covers five key aspects of management: production, innovation, marketing, financial, and human resources strategies. The research reveals that, despite the adherence to common national management principles, each company demonstrates a unique adaptation of strategic approaches. Based on this data, the authors proposed an ideal management model for the Japanese automotive industry.

Oil, as a main raw material resource, has always played a crucial role in Russian economy. Historically, hydrocarbons have formed a trajectory of development of Russian economy. Over the years, this sector has gone through a number of innovative changes and faced with various challenges. Basing on statistics and own analysis, several essential aspects will be examined. Firstly, we determine the role of oil in country’s development. Secondly, we find the factors that affect on oil stability as an investment asset. Thirdly, by giving examples of three big Russian oil companies – Surgutneftegas, LUKOIL and Gazprom – we will explain why these companies are currently facing risks of losing profit. Finally, expert opinions on the oil reserves are considered and the alternatives to hydrocarbons are given.

The study analyzes the paradoxical impact of migration on France's investment attractiveness (IA). Contrary to expectations, human capital inflows do not lead to growth in foreign direct investment (FDI). This structural dissonance, caused by flawed regulation, results in investment risks (IR) dominating investment potential (IPot). It is established that non-selective migration flows, confirmed by a low labor contribution (L = 0,16), provoke the growth of the shadow economy and social tension. The necessity of shifting to a selective migration policy to strengthen the institutional environment and enhance IA is substantiated.

This article examines the main regulatory legal acts governing the activities of commercial banks in the securities market of the Kyrgyz Republic, and reveals some features of the national legislation regulating banking activities in the securities market. Specifically, some aspects of the legal framework for the formation of commercial bank capital and the issuance of shares are discussed, along with changes concerning the regulation of banking operations in accordance with Islamic banking and finance principles. Additionally, some issues related to the taxation of bank operations with securities are addressed.

The article examines the phenomenon of the "Great Permutation" that arose during the coronavirus pandemic. It is characterized by massive voluntary layoffs and the redistribution of personnel in the labor market. This phenomenon reflects a complete reassessment of values by employees: priority is given to life balance, the search for meaning in work and flexibility, and this forces companies to adapt to changed realities in order to retain talent. The article analyzes the transformation of HR from traditional HR management to a focus on the employee's experience, where HR has become a partner for him. The findings of the study confirm that in the new era of the "Great Transformation", successful adaptation of HR and Employee experience will be the key to the long-term growth of organizations.

The article is devoted to topical issues related to the application of benefits for the payment of customs duties in relation to medical products. Special attention is paid to the legal and practical aspects of compliance by participants in foreign economic activity with the conditions for applying the value–added tax rate (hereinafter referred to as VAT) in the amount of 10% in respect of medical products imported into the Russian Federation. The purpose of the article is to analyze and evaluate the main reasons for non–receipt of VAT amounts to the federal budget due to non-compliance with the conditions for granting benefits. Based on the results of the study, the authors conclude that in order to eliminate the legal uncertainty associated with the varying conditions for the application of customs privileges, it is necessary to amend the documents that establish such privileges and introduce a new classification grouping into the unified Commodity nomenclature for foreign economic activity of the Eurasian Economic Union (hereinafter referred to as the EAEU Customs Code) in order to ensure unambiguous control to monitor the codes of preferential goods, as well as partially change the approaches of customs authorities to control the conditions for granting benefits for the payment of customs duties.

This article analyzes the corporate management of Chinese companies in the oil and gas industry. China is one of the world's largest importers of oil and gas, which highlights the importance of a thorough analysis of the corporate sector. This study focuses on the oil and gas industry as a crucial sector that contributes to the country's national income. The oil and gas industry is not only a primary source of energy but also plays a significant role in the value chain of other economic sectors. The oil and gas sector is important for China because it meets the country's energy needs, which are used in various sectors of the economy, including manufacturing, transportation, and energy. However, China remains highly dependent on oil imports, making the development of its own production, particularly offshore production, a strategic priority.

The rapid adoption of generative artificial intelligence is transforming operational processes in marketing, necessitating a systematic study of its impact on creativity and team organizational structure. The aim of this study is to analyze the transformation of creative processes and role structure in marketing teams under the influence of generative content technologies. Thematic analysis was used to analyze the data. It was found that generative AI acts as a «co-author» or «catalyst», leading to a restructuring of the traditional creative process. During the divergent thinking stage, a sharp increase in the number and diversity of ideas and hypotheses generated is observed. During the execution stage, the time and cost of content production are reduced, enabling the scalability of A/B testing. From an organizational perspective, the study identified a decomposition of traditional roles and the emergence of new hybrid positions, such as Prompt Engineer and AI Strategist, requiring specialists to develop new soft skills, including critical thinking, data verification, and AI tool management. The study demonstrates that the integration of GenAI into marketing is not limited to the automation of routine tasks but represents a fundamental transformation of the business model, requiring a rethinking of the organizational structure, processes, and competencies. To successfully adapt, companies are recommended to invest in employee retraining programs and develop clear strategies and ethical protocols for AI use.

A summary material characterizing the results of the author's research on the effectiveness of investments in fixed assets of agriculture for 2000-2023 is presented. The analytical research included 61.3 thousand indicators. The regions of the Russian Federation that had the highest and lowest efficiency indicators of investments in fixed assets of agriculture by investment periods are named: 2000-2003, 2004-2007, 2008-2011, 2012-2015 and 2016-2029. The changes in the positive and negative ratings of different territories of the country according to the studied indicator during 2000-2003 are analyzed. The main conclusions and suggestions are formulated.

The presented research focuses on the issue of choosing methodological approaches to forecasting promising areas of economic development of small and medium-sized enterprises (SMEs). The relevance of this issue is due to the need to ensure the sustainability and diversification of the regional economy, considering the fact that it is SMEs that occupy a central position in issues of employment, maintaining social stability and enhancing innovation processes