№ 7 (2025)
- Жылы: 2025
- Мақалалар: 37
- URL: https://bakhtiniada.ru/2411-0450/issue/view/24642
Articles
FEATURES OF DIGITALIZATION IN THE INTERNATIONAL AGRICULTURAL BUSINESS
Аннотация
This article examines the features of digitalization in the international agricultural business. The definition of the components of digitalization and its key concepts allows us to identify the specifics of its development in the production and management processes of agricultural firms on a global scale. Recommendations on the development of digitalization in modern agricultural business based on the involvement of new participants and open innovations of large international companies are presented. In conclusion, the key issues of the digitalization process in the agricultural sector are presented.
5-10
ORGANIZATIONAL ASPECTS OF DEPLOYING SERVICE INFRASTRUCTURE FOR THE RESTORATION OF REFRIGERATION EQUIPMENT
Аннотация
The article presents a review-analytical study of the organizational aspects of deploying service infrastructure for the restoration of refrigeration equipment within the context of the modern economy. The research is based on comparative-analytical and structural-functional approaches, drawing on scientific publications addressing technical service, logistics, digital transformation, and standardization. Key stages of the organizational cycle for refrigeration equipment restoration are identified, including diagnostics, repair, post-warranty support, and digital life cycle management. A typology of existing service models – from individual formats to OEM-contract services – is presented and compared based on scalability, personnel capacity, and digital maturity. Particular attention is given to institutional barriers: spatial imbalance in service accessibility, workforce shortages, and the absence of unified standards. Promising directions for optimization include the implementation of digital tools for accounting and monitoring (QR passports, KPI for personnel), and the integration of end-to-end logistics solutions adapted from the retail sector. The necessity of adapting hybrid service organization models tailored to the specific characteristics of refrigeration equipment is substantiated. This article may be of interest to professionals in industrial service, engineers, managers, and researchers involved in the digitalization of technical processes and the development of logistics infrastructure amid technological transformation.
11-17
MODERN APPROACHES TO INNOVATIVE BUSINESS MODELS: FROM TECHNOLOGICAL SOLUTIONS TO SUSTAINABLE COMPETITIVENESS AND BUSINESS VIABILITY
Аннотация
The article examines modern approaches to the formation of innovative business models that ensure the viability of companies in the context of global economic instability and digital transformation. The authors analyze the limitations of traditional business process approaches and substantiate the need for hybrid solutions that combine elements of technological innovation with a deep transformation of business processes. Particular attention is paid to two key strategies: business innovation (targeted solutions for specific tasks) and scientific and technical intelligence (adaptation of successful global technological practices). The article proposes a methodology for an advanced innovation process, including the stages of identification, integration and commercialization of technologies, and also emphasizes the importance of a balance between technological sovereignty and the practical implementation of innovations.
18-22
DEVELOPMENT OF MANAGEMENT DECISIONS UNDER UNCERTAINTY, WAYS OF FORECASTING AND MINIMIZING RISKS
Аннотация
The article discusses management risks that arise during the development and decision-making in organizations, as well as methods for forecasting and minimizing them. The theoretical aspects of risk are presented, including its definition, classification and impact on the company's activities. Special attention is paid to the ways of implementing risk management, such as risk avoidance, reduction, transfer and acceptance. The article also presents applied risk assessment methods, including statistical, expert, and computational-analytical approaches with examples of their application (payment matrix, SWOT analysis, Delphi method, decision tree).
23-31
DECOMPOSITION OF THE TRAINING SET IN THE TASK OF FORECASTING THE PRICE OF SECURITIES
Аннотация
Basic fundamentals of setting the classic problem of forecasting the exchange rate of securities is presented. A training sample was built, consisting of the opening price of the trading session, the maximum and minimum prices and the closing price of the trading session. To build the forecast, the closing prices of the session for 4 stages (trading day) ahead were used. Wolfram Mathematica, a modern machine learning environment for artificial intelligence systems, was chosen as a tool. An optimal structure of a multilayer artificial neural network is built, containing three hidden layers and two data normalization layers. The analytical comparison of the results of predicting the price of securities using only the training set is made, followed by checking on the test set with the version of the complete decomposition of the training set into the training, test and test sets. Evidence has been obtained that the use of a test set to control the accuracy of training at each training step (round) can significantly increase the accuracy of prediction. The training curves for the studied variants of the training set decomposition and the values of the predictive models quality assessment parameters are given.
32-38
DEVELOPMENT OF THE QUALITY MANAGEMENT SUBPROCESS OPERATIONAL ACTIVITIES OF ECONOMIC SYSTEMS
Аннотация
The study of the quality of operational activities of the "organization" type is an important attribute of the functioning of economic systems within their process and functional activities. The implementation of norms and standards of product quality in organizations involves the participation and application of various attributes of process management and means of their implementation. Based on the study of the normative content of the attributes of resource and assessment tools, it was possible to identify the shortcomings of their actual condition, and the identification of relevant proposals for their elimination made it possible to determine the forecast of improvement in the economic performance of the selected organization for the coming year.
39-45
ACCOUNTING FOR EMPLOYEE TRAVEL VOUCHERS: A NEW LOOK AT PAPERWORK
Аннотация
Recently, the trend for a healthy lifestyle has become popular not only among the population, but also among commercial structures. One of the ways to implement this trend is to issue or pay for vouchers to their employees, which requires proper reflection in accounting. Currently, there are no documents that would help reflect this information, referring to past experience, accountants, as a rule, reflected this with accounting certificates that were adapted to many operations. However, at present, there are many nuances that an accountant must take into account, both in the field of taxation and in terms of financial accounting. The author of the article attempted to form an original algorithm for reflecting in accounting information on the issuance of a voucher to an employee for rest / treatment and to offer a document - a card for issuing a voucher for spa treatment of an employee. The article may be useful for students of economic specialties and accounting employees of commercial structures.
46-51
DIGITAL TRANSFORMATION IN RUSSIAN REGIONS: CURRENT TRENDS, DIFFERENCES AND CHALLENGES
Аннотация
The article examines current trends in digital transformation in Russian regions, paying attention to the most pressing aspects and challenges of regional digitalization. The article presents an analysis of differences in the levels of digital development between the subjects of the Russian Federation, the pace of digitalization in recent years, as well as the impact of these processes on the economy, infrastructure and social sphere of the regions. The latest research and statistics published by the Higher School of Economics jointly with Rosstat were used, including the results of annual monitoring of the digital development of regions, “digital maturity” indicators and other indicators. It is shown that despite the steady growth of key indicators (the share of households with Internet access, the use of electronic government services, etc.) and the general increase in the digital maturity of regions, significant interregional differences remain. The impact of digitalization on the structure of the regional economy and the labor market, the development of telecommunications infrastructure, as well as changes in the social sphere – from e-government to the level of digital skills of the population – are discussed. The problem of digital inequality and proposed measures to overcome it are given special emphasis.
52-61
COST AS AN ECONOMIC CATEGORY OF BUSINESS ACTIVITIES AND COST MANAGEMENT WITHIN THE FRAMEWORK OF THE JSC "RUSSIAN RAILWAYS"
Аннотация
Any business entity strives to advance along the path of sustainable development. This requires constant monitoring of its financial and economic performance in order to adjust it in a timely manner. The paper examines cost as a key economic category in the activities of any business entity, including JSC Russian Railways (hereinafter referred to as the Company). Its dynamics for 2022-2024 is analyzed. The regulatory regulation of the Company's activities is studied, due to the fact that it is classified as a natural monopoly sphere. The legislation also regulates tariffs for Russian Railways services. But their size directly affects the gross profit, the financial result of the Company's activities and, ultimately, the amount of government subsidies, since its activities are strategically important for our country.
62-67
PHILLIPS CURVE IN MODERN ECONOMY: MODIFICATIONS AND PRACTICAL APPLICABILITY
Аннотация
The relevance of the study is due to the fact that both inflation and unemployment are important factors of macroeconomic instability. The relationship between these indicators is ambiguous and significantly affects the situation in the short and long term. This forces the government to choose priorities for regulating either reducing inflation or reducing unemployment. The paper examines the modification of the Phillips curve taking into account various approaches in economic theory. The authors assessed the possibilities of adapting the classical model to the modern economy and the economy of the Russian Federation, and increasing the effectiveness of government actions. Based on the results of the study, the authors conclude that the classical and modified Phillips curve remains relevant for the modern economy of the Russian Federation, despite the risks associated with the instability of the political and economic situation.
68-73
INTELLIGENT SCALING OF DISTRIBUTED PAYMENT SYSTEMS: APPROACHES TO REDUCING INFRASTRUCTURE COSTS IN HIGH-LOAD ECONOMIES
Аннотация
The article analyzes architectural principles of intelligent scaling as implemented in distributed payment systems under conditions of high transactional load. It examines the use of microservice and event-driven approaches, predictive analytics, and automated load adaptation mechanisms to enhance the resilience and flexibility of financial infrastructure. It also explores the impact of scaling strategies on infrastructure costs, evaluates resource optimization methods, including serverless models, network call management, and data lifecycle control, and assesses various risks associated with over-optimization, along with key metrics for measuring scaling efficiency.
74-79
INVESTMENT ATTRACTIVENESS OF REGIONS: MECHANISMS OF STIMULATING INVESTMENT PROJECTS IN THE CONTEXT OF THE MODERN ECONOMY (AS EXEMPLIFIED BY ST. PETERSBURG)
Аннотация
The study is devoted to increasing the investment attractiveness of St. Petersburg, identifying effective tools for improving the investment climate through the legal framework, financial incentives, infrastructure, and digitalization. The analysis confirmed the city's leadership among Russian regions due to state economic policy measures and a reasonable tax strategy. The focus is on an industry-specific approach, tax administration, and fiscal policy. The study examines government support measures, including infrastructure, tax incentives, subsidies, and special economic regimes. PPP mechanisms, specialized zones, and innovation support play an important role. The results demonstrate the effectiveness of the measures taken, the growth of investments, investor confidence, and the improvement of residents' well-being. St. Petersburg's experience is recommended for other Russian regions to achieve sustainable economic growth and counter external sanctions.
80-86
INNOVATIVE APPROACHES TO MANAGING A WHOLESALE TRADE ORGANIZATION
Аннотация
The article discusses modern innovative approaches to managing wholesale organizations in the context of digital transformation of the economy. It analyzes key technologies, including the digitalization of business processes, the implementation of ERP, CRM, and WMS management systems, and the use of artificial intelligence and machine learning technologies for demand forecasting. Special attention is given to the role of warehouse automation, IoT, and blockchain technologies in improving the efficiency of supply chain management. The article proposes an author's approach called "Adaptive Integrative Management," which combines digital technologies with flexible organizational structures. The research results show that the comprehensive implementation of innovative technologies allows wholesale companies to increase operational efficiency by 15-30% and significantly improve customer service.
87-91
PLANNING THE FINANCIAL STABILITY OF THE COMPANY
Аннотация
The article examines methods of financial stability planning using the example of JSC SPZ, a regional manufacturer of bellows and instrument-making products. Financial stability is analyzed through the prism of forecasting financial statements, budgeting, and cash flow management. Particular attention is paid to the organizational structure of planning, where the key role is played by the planning and economic and financial departments, as well as the accounting department. The main tools are the payment calendar and cash flow budget, which allow monitoring liquidity and identifying deviations from planned indicators.
92-97
PRINTED MAGAZINE AS A REGIONAL LOCAL BRAND: POSITIONING FACTORS AND CULTURAL CONTEXT OF PERCEPTION
Аннотация
In the context of digital transformation and changes in media consumption, there is a growing interest in new types of printed publications, especially in small and medium-sized cities. Unlike the classic model of glossy publications with an emphasis on mass culture, new local magazines are reoriented towards the cultural agenda and regional identity. This article examines the transformation of the printed magazine format in the local media space and its understanding as a brand with cultural and social value. The analysis reveals the key characteristics of new types of printed magazines and the factors of their positioning as a local cultural brand. A conclusion is made about the socio-cultural significance and sustainable potential of this format in the context of rethinking the media role and returning to local meanings.
98-102
FEATURES OF THE INTRODUCTION OF INNOVATIONS IN THE ECONOMIC ACTIVITIES OF INDUSTRIAL ENTERPRISES
Аннотация
The article discusses the key problems that hinder the active innovative development of domestic business. The necessity of determining an integral indicator characterizing the level of development of an industrial enterprise as the basis for the formation of an appropriate program (strategy) for the development of an industrial enterprise is substantiated. A set of measures is proposed to solve the problems hindering the introduction of innovations in domestic industrial enterprises. The necessity of using innovative methods in determining the key factors of influence and assessing the level of competitiveness of an industrial enterprise, building a realistic forecast model of development and making informed management decisions on the formation and implementation of an innovative development strategy is substantiated.
103-107
INNOVATIVE WAYS TO INCREASE THE COMPETITIVENESS OF A TELECOMMUNICATIONS COMPANY
Аннотация
The article proposes promising areas for improving the competitiveness of a telecommunications company and measures for their implementation. The first area focuses on the introduction of digital technologies and the development of IT infrastructure. Digitalization will increase the efficiency of financial investments, open up new opportunities in the market, and become a key factor in revenue growth. The active use of cloud technologies, artificial intelligence, and machine learning plays an important role in the company's development, allowing for the optimization of innovative internet projects. The second area focuses on enhancing customer service and increasing customer loyalty. A comprehensive approach not only ensures customer trust and loyalty, but also contributes to the company's sustainable development in a competitive market.
108-112
CRITERIA AND SYSTEM OF INDICATORS FOR ASSESSING THE PERFORMANCE AND EFFICIENCY OF SHEEP AND GOAT BREEDING UNDER MODERN ECONOMIC CONDITIONS
Аннотация
In the context of a rapidly evolving economy and changing demands on agricultural production, assessing the performance and efficiency of the sheep and goat breeding sectors is of particular importance. This article emphasizes the need to develop and apply a comprehensive system of indicators that enables a thorough analysis of farming operations, including physical, monetary, technological, and socio-environmental parameters. Key concepts such as “performance” and “efficiency” are examined within the framework of agricultural production, along with the factors influencing the development of these subsectors, including natural-climatic, organizational-managerial, technological, and institutional aspects. A well-founded list of contributing and constraining factors is presented, and the main indicators of efficiency are systematized by functional area. Based on the analysis of scientific literature and practical research, the article proposes directions for improving evaluation approaches in sheep and goat breeding, which may serve as a foundation for building sustainable competitive advantages and strategic development of the sector.
113-118
REGULATION OF VIRTUAL CURRENCIES INTERNATIONAL EXPERIENCE AND PROSPECTS FOR THE DEVELOPMENT OF THE REGULATORY FRAMEWORK IN RUSSIA
Аннотация
The article examines the international experience of regulating virtual currencies and the prospects for the development of the regulatory framework in Russia. Various approaches of countries to the regulation of cryptocurrencies are analyzed: from a complete ban to the creation of favorable legal conditions. There are three main models of regulation and groups of countries according to the level of development of legislation in this area. The key problems of using cryptocurrencies related to the vulnerability of exchanges and users, the volatility of the exchange rate, the difficulties of determining the legal status and the risks of illegal use are considered. Successful regulatory practices are studied on the example of Japan, Germany, the USA and Switzerland, and key norms and approaches are highlighted. The current situation in Russia is analyzed, including the new law "On Digital Financial Assets", its main provisions and limitations. Recommendations are given on the further development of Russian legislation, taking into account foreign experience. It is concluded that it is necessary to form a comprehensive legal framework for regulating cryptocurrencies at the national and international levels, taking into account the specifics of this technology and ensuring a balance of interests.
119-124
SEGMENTATION OF THE AUDIENCE BASED ON BEHAVIORAL AND DEMOGRAPHIC DATA: PROSPECTS FOR PERSONALIZED MARKETING
Аннотация
The article examines audience segmentation methods based on behavioral and demographic data to enhance the effectiveness of personalized marketing. It analyzes machine learning technologies and algorithms, such as clustering and regression, which help create accurate consumer profiles for targeted marketing campaigns. Special attention is given to data integration from various sources, as well as the impact of a personalized approach on business metrics such as engagement, conversion, and customer retention. The study demonstrates that the use of modern methods can significantly increase companies' competitiveness in the modern market.
125-130
CREATING A HIGHLY EFFECTIVE REVENUE-GENERATING MARKETING CULTURE
Аннотация
The article focuses on the process of the marketing culture metamorphosis occurring inside firms, putting an increased ground on revenue-generating capabilities. An analysis of firm activities in this domain aimed to discover how organizational structures, technological adoption, and human resource development play a role in successful revenue-centered marketing implementation. The findings describe the mechanisms that would allow the marketing department to be transformed from a cost center to a revenue-generating unit. It proves that effective revenue-oriented marketing culture develops as a concomitant influx and not mere technological infusion with modern instruments. The paper delivers both the academic underpinnings of the modern marketing change and the hands-on way of enforcing a marketing culture with revenue focus.
131-136
RUSSIAN SHOPPING CENTER RETAILING: ANALYSIS AND FACTORS AFFECTING PER-FORMANCE IN THE CONTEXT OF SANCTIONS
Аннотация
The article considers the current operational problems of the shopping center market in Russia in terms of international sanctions and business suspension of many foreign companies. Based on industry experts' assessments, indicators of the consumer flow index and the dynamics of retail space commissioning, an analysis of the current state of the market and the main trends was conducted. In conclusion, the authors found that, despite unprecedented sanctions, difficult economic and geopolitical situation and its consequences, local shopping center were able to adapt to new environments and move up to a new level of development.
137-142
DIGITAL TRACES AS A RESOURCE FOR ECONOMIC ANALYSIS
Аннотация
Digitalization of economic activity is creating a new information environment in which economic agents leave persistent digital traces. This article explores the conceptual foundations and practical applications of digital traces in applied and academic analytics. The potential of digital traces as a tool for monitoring and forecasting economic activity is substantiated. Examples of their use in marketing, risk management, and consumer behavior analysis are provided. Special attention is paid to the limitations, including legal regulation issues, ethical processing of personal data, and methodological risks of interpretation. The conclusion emphasizes the importance of institutional and methodological support for the processes of collecting and analyzing digital traces to ensure their effective integration into economic knowledge.
143-147
THE ROLE OF CONGRESS AND EXHIBITION ACTIVITIES IN SHAPING THE EVENT POTENTIAL OF RUSSIAN REGIONS
Аннотация
This article examines the impact of congress and exhibition activities on the development of the event potential of Russian regions. Event potential is considered as the combination of conditions and resources enabling a region to attract and host events (congresses, exhibitions, festivals, etc.), determined by the level of infrastructure, event hosting experience, destination marketing, and industry support. The current state of Russia’s event industry is analyzed, noting high recovery and growth rates in 2023–2024, with a return to and surpassing of pre-pandemic indicators. The results of the Event Potential Rating of Russia’s regions for 2024 (by VNITS R&C) are presented, including statistics and examples of leading regions. Special attention is paid to the role of congress and exhibition activities (CEA) as a key factor in shaping event potential: CEA development fosters modern event infrastructure, attracts business events, increases tourist flows, and drives regional economic growth. Case studies of St. Petersburg, Sverdlovsk Oblast, Krasnodar Krai, Nizhny Novgorod Oblast and other regions illustrate the relationship between active CEA and high event potential. Contemporary trends in event tourism and the meetings industry in Russian regions are identified. Conclusions emphasize the need to further strengthen the congress-exhibition sphere and integrate it into regional development strategies to enhance the event attractiveness of territories.
148-155
THE IMPACT OF GLOBAL ECONOMIC CRISES ON THE EVOLUTION OF MARKETING
Аннотация
Global economic crises are radically changing business conditions, leaving companies facing the need to adapt to new realities. Reduced purchasing power, increased uncertainty and changing consumer behavior require a revision of traditional marketing approaches. The relevance of the topic is due to the fact that in a crisis, marketing becomes not just a tool for promotion, but the basis for survival and business development. The purpose of this study is to identify the patterns of evolution of marketing concepts in the context of global economic crises and identify key areas for adapting marketing strategies, taking into account the specifics of the Russian economy and market. The generalization of the main stages and trends of the evolution of marketing concepts in the context of global economic crises made it possible to identify general development conditions and predict marketing solutions for future crises in Russia based on historical patterns.
156-161
IMPROVING MARKET-BASED SELF-REGULATION OF LABOR RELATIONS
Аннотация
The article discusses ways to improve the efficiency of market self-regulation tools for labor relations in the modern Russian economy. It analyzes the existing problems in the labor market and proposes measures to introduce innovative methods of employment regulation, develop corporate social standards, and use digital technologies to improve the interaction between employers and employees. The article focuses on improving the quality of professional training and creating a transparent employment environment.
162-166
FUTURE TRENDS IN OIL AND GAS PROJECT RISK MANAGEMENT
Аннотация
Currently, the Russian economy and its various sectors are undergoing transformation. The article discusses the key future trends in risk management for oil and gas projects. It analyzes areas such as the integration of digital technologies and artificial intelligence, the use of big data, scenario modeling and virtual simulations, as well as increased focus on environmental and social risks. Special attention is given to the development of flexible management methods, cybersecurity, and international cooperation. The article emphasizes the importance of innovative approaches to enhance the resilience and efficiency of oil and gas project implementation in the face of modern challenges.
167-172
ASSESSMENT OF THE IMPACT OF ROBOTIC SYSTEMS ON THE REDUCTION OF PRODUCTION COSTS IN MASS PRODUCTION CONDITIONS
Аннотация
This article examines the impact of robotic systems on the reduction of production costs in mass production conditions. It explores the transformation of the cost structure of products under the influence of automation, including changes in the share of labor costs, reduction of losses due to defects, equipment downtime, and logistical inefficiency. The potential for integrating industrial robots, automated lines, and cyber-physical systems is analyzed in the context of lean manufacturing, just-in-time, and computer-integrated manufacturing concepts. Special attention is given to methods for assessing the economic efficiency of robotization, including the calculation of net present value, internal rate of return, as well as the analysis of the impact on product quality and labor safety.
173-180
MANAGEMENT OF FISHERY ENTERPRISES IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT AND FOOD SECURITY IN RUSSIA
Аннотация
The article is devoted to the study of theoretical and methodological prerequisites for the management of enterprises of the fishing industry of the Russian Federation, which play a key role in ensuring the sustainable development of this important industry. The main concepts and methodological approaches to management are analyzed, including strategic planning, organizational structure and the use of modern information technologies. Particular attention is paid to economic, environmental and social aspects that affect the effective functioning of enterprises and the fishing industry as a whole and their role in ensuring sustainable development and food security of our country.
181-186
DEVELOPMENT AND TESTING OF INVESTMENT STRATEGIES USING DERIVATIVES
Аннотация
The article presents a critical analysis of modern practices for developing and testing investment strategies based on the use of derivative financial instruments. The main objective is to demonstrate how these instruments, when integrated into a structured methodological approach, can improve risk management, optimize volatility-adjusted returns, and increase the organization's resilience to market shocks.
The study is based on an applied approach illustrated by the experience of a financial sector player who developed a full cycle of creating, validating, and implementing speculative strategies in futures markets, in particular futures contracts and options. The main focus is on the integration of hybrid models combining machine learning (Random Forest, XGBoost) and classical econometric methods, as well as the development of a rigorous backtesting protocol that takes into account real transaction costs, liquidity effects, and slippage.
The results show that despite the inherent complexity of derivatives, their targeted use within a controlled investment strategy can significantly improve risk-adjusted performance. In addition, the introduction of cross-cutting organizational structures (agile teams) and the development of a controlled speculation culture represent significant steps towards more flexible and responsive corporate governance.
Finally, the study highlights current regulatory challenges and methodological limitations and opens up promising research directions in the areas of standardization of strategy validation processes, real-time model adaptation, and the creation of robustness indicators applicable to emerging markets.
187-192
PROSPECTS FOR STATE SUPPORT OF AGRICULTURE IN THE KYRGYZ REPUBLIC
Аннотация
The article summarizes the main provisions of the agrarian theory, consisting of the economic theory of the characteristics of agriculture and the economic theory of agrarian policy. An assessment is given of the development of agriculture in the Kyrgyz Republic, in the context of the prevalence of small peasant (farmer) households. An analysis of the level of state support for agricultural production for 2020-2024 was conducted and a positive increase was found as the country's economy grows. Using the example of developed countries, the need for state support for agriculture is substantiated and prospects for increasing the level of state support for agriculture as the country's budget strengthens are proposed.
193-197
PROBLEMS OF COOPERATION IN AGRICULTURE IN THE KYRGYZ REPUBLIC
Аннотация
The article summarizes the theoretical foundations of the concentration of agricultural production in the Kyrgyz Republic and their features in the context of the prevalence of small peasant (farmer) households in the industry. An assessment is given of the dynamics of the development of collective farms for 2015-2024, representing joint-stock companies, collective peasant farms and agricultural cooperatives. The instability of the development of collective farms is established. The role of cooperation in processing and marketing of products, supply, technical and other production services of agriculture is determined. Promising areas of concentration of agriculture are proposed.
198-203
FORMATION AND MEASUREMENT OF LOYALTY TO THE BANKING ECOSYSTEM
Аннотация
The work is devoted to the study of the phenomenon of customer loyalty in the modern economy, characterized by the transition from traditional commercial approaches to the formation of complex solutions in the form of ecosystems. The study reveals the essence and meaning of loyalty, its components and measurement methods, and also considers the features of loyalty formation in the banking sector, emphasizing the role of emotional attachment and customer trust in the brand.
204-209
METHODOLOGY OF PROJECT MANAGEMENT DEVELOPMENT IN TOURISM AND SERVICE
Аннотация
The article discusses modern project management methodologies, analyzes their features and application possibilities in the field of tourism and service. Special attention is paid to the need to adapt traditional approaches to project management in the context of digital transformation, which is characterized by accelerated business processes, growing amounts of data and the need to quickly adapt to changes. The author analyzes the current state and prospects of tourism development in the country, based on official data and strategic documents. The main focus is on adapting existing project management methodologies such as Agile, Lean, CPM, and PERT to the specifics of the tourism and service industries, as well as the need to develop specialized tools and frameworks focused on creating a positive customer experience. The article discusses various areas of project management development in the industry, including the development of specialized frameworks, tools, and the adaptation of methods to the needs of specific projects. Examples of successful application of various methodologies to optimize processes, increase efficiency and achieve strategic goals of tourism development are presented.
210-215
DEVELOPMENT OF HUMAN AND INTELLECTUAL CAPITAL AS A KEY FACTOR OF ECONOMIC GROWTH
Аннотация
The article analyzes the role of human and intellectual capital as key factors of economic growth in Kyrgyzstan. In the context of globalization and technological changes, the country's economy is faced with the need to improve the quality of education, skills of the workforce and innovation potential. The main attention is paid to the study of the state of human capital in Kyrgyzstan, including the level of education. The existing problems and limitations faced by Kyrgyzstan in the process of developing human and intellectual resources are considered and recommendations for solving these problems are given.
216-223
DYNAMIC VIDEO CONTENT PLANNING: AN ADAPTIVE MODEL BASED ON NICHE ANALYSIS
Аннотация
The article analyzes the features inherent in dynamic planning of video content, considers the possibilities of using an adaptive model based on niche analysis. The aim of the work is to describe the methods of niche selection and content planning based on data analysis, including behavioral metrics of the audience, competitive environment and algorithmic features of the platform. The methodology includes a systematic review of publications on media analytics and algorithmic strategies, a comparative analysis of existing approaches and the construction of a conceptual scheme for the interaction of key parameters. Practical cases analyzed within the framework of the work demonstrate that the implementation of the proposed model can increase the average viewing time, increase the conversion in subscribers and accelerate the start of monetization compared to a static plan. The results emphasize the need to switch to data-driven strategies. The information reflected in the article will be useful to specialists in the field of media management and marketing who are engaged in the personalization and optimization of video content to increase audience engagement and distribution efficiency. The material will also be of interest to other researchers studying the use of adaptive models and niche analysis for dynamic forecasting of trends and preferences of users of digital platforms.
224-231
METHODS AND TOOLS OF CORPORATE POLICY IN THE FIELD OF HEALTH MANAGEMENT AT THE «MOSCOW METRO» STATE UNITARY ENTERPRISE
Аннотация
This study analyzes the accumulated experience and trends in the field of health management at the corporate level. It presents the results of international and national studies that highlight the benefits of implementing health programs for employees, employers, and society as a whole. The study also identifies key challenges in managing employee health, such as the lack of clear and specific goals in corporate programs and the absence of data collection to objectively assess the results and effectiveness of these initiatives. Despite significant investments and incentives, employee engagement in health and well-being management programs remains low, partly due to employee concerns about the purpose of using and protecting the confidentiality of their data, as well as instances of hidden discrimination. The article considers the introduction of the concept of "Zero injury" as a method of corporate policy in the field of health management at the Moscow Metro State Unitary Enterprise.
232-238
