Vestnik of Moscow State Linguistic University. Humanities

Цель исследования – анализ медицинской социальной рекламы в медиадискурсе Италии. К задачам исследования относятся выявление характерных для итальянской лингвокультуры персуазивных средств, определение тенденций развития социальной рекламы в Италии. Материалом для анализа послужили рекламные тексты и видеоролики, представленные в итальянской медиасфере. Методика исследования включает когнитивный и лингвокультурологический анализ, а также контент-анализ различных типов рекламных сообщений. Отдельное внимание уделяется рекламе, направленной на борьбу с курением, которая рассматривается в диахроническом аспекте. В результате выделен ряд характерных черт медицинской социальной медиарекламы в Италии, в числе которых – позитивный эмоциональный фон, грубоватый юмор, ориентация преимущественно на молодежную аудиторию, применение игровых стратегий, акцентирование национально-культурных особенностей.

The article meticulously explores the axiological potential of cultural aphorisms in Oscar Wilde’s play “The Ideal Husband.” The research methodology is comprehensive: it combines description, content and quantitative analyses as well as interpretation. The axiological approach and thematic content ranking elaborated in the paper helped to identify 20 thematic groups of cultural aphorisms related to essential aspects of human existence. The main conclusion is that a significant part of Wilde’s cultural aphorisms remains universally applicable and is characterized by deep philosophical overtones.

The purpose of the article is to analyze the change in the valence model in Modern Greek from
conjunctive to disjunctive as a factor causing translation transformations in the Russian-Greek pair.
The reorganization of the syntactic connection of the verbal node, as well as changes in the nominal
domain, create the prerequisites for regular translation transformations, both at the level of syntax
and at the level of lexemes and morphemes. To conduct the study, four Greek text corpora were
used, to the materials of which comparative-typological, structural-semantic, contextual and other
methods were applied.

The purpose of this study is to carefully analyse four words denoting earth in the Poetic Edda, including analysing from the perspective of etymology, and to examine whether they and their parallels have continuants (descendant words) in modern Scandinavian, English and German languages. The approaches used by the author are semasiological approach, contextual analysis and etymological analysis. The material of the research includes four Old Icelandic nouns: jörð, land, grund and bjöð. As a result, some typical contexts are found, in which these words are used in the eddic poems, as well as the conclusion about the preservation of the continuants of the analysed words and their Old Germanic cognates in modern Germanic languages is drawn.

The study addresses the lack of systematization of the literary translations from Russian into Norwegian. The first part of the article examines the early period of the literary translations from Russian into Norwegian (translations from 1867 to 1940). The material includes translations, critical reviews, and translator biographies. The research method combines translation analysis and cultural-historical analysis. As a result, the translators who played a key role in introducing the works of Russian writers to Norwegian readers were identified, typical translation strategies of the period were determined, and the features of the early period of the literary translations from Russian into Norwegian were described.

The study aims to describe functional and pragmatic peculiarities of a factoid as a mean of attraction and formation of a pseudo-real space for assessing in media discourse during the production of fake. Within the framework of dialectical-relational analysis, techniques for initiating mono-interpretation are determined, which create an impression of truth and verifiability of a fictional evaluation. Intentional and saccadic elements in delimiting a factoid and a fake reveal the maximization of pseudo-real locutema, chronema, communiquema for generating an actual fake, the de-objectification and deconstruction of which are possible on empirical grounds, which creates special problems of modern linguistic security. Basic techniques of factoid presentation of fake content include allusions to facts with a change in the evaluation vector, reminiscences and imitation of official language, “communicative fixation”, and hedging.

The given research focuses on defining the role of text building component parts in the construal of plot and emotional states of the main characters of a literary work. The material of the research is presented by a story “Short affair” by I. A. Bunin. The applied method of cognitive and discursive analysis determines that the colour sensory units combined with other units of sensory perception form certain multimodal clusters thus becoming a way of describing changes in the mood of the characters via natural phenomena. As a result, the text building function of units of sensory perception predetermines the plot construal based on several lines: the characters’ emotions and feelings, changes of natural cycles, alignment of the characters’ inner state with natural phenomena.

The article studies the realization of the polysemy of the title in the novel “The Sentence” by L. Erdrich. The material for the study was the original text of the novel and a card index of 45 contexts with the word “sentence”, compiled on its basis. The study is carried out with the help of contextual and linguistic stylistic analysis. The analysis of the text shows that initially the title performs informative (related to the main storyline of the novel) and predictive functions. But as the narrative develops, the semantics of the title word are fully revealed and they are enriched with symbolic meaning. An attempt is made to explain the impossibility of conveying all the shades of meaning of the original title in the translation text.

The aim of this work is to study the models of constructing euphemistic complexes with elements of narration and static multimodal units in Internet communication. The methods of conceptual analysis, hypothetico-deductive method, definitional analysis method, and method of cultural interpretation of units are used. It is shown that the leading mechanism for constructing both narrative complexes and multimodal units not united by a one storyline is conceptual metonymy. In the first case, the most active mechanism is scenario-type metonymy, which is implemented simultaneously at the verbal and visual levels, combining two modes into a single whole. In the second case, static conceptual metonymy is the leading cognitive mechanism, the main function of which is also to construct a single euphemistic frame.

The aim of this paper is a historical analysis of the main samples of the totality of Arabic, and French-language poetry of modern Lebanon, first of all, the poetry of great modern poet Adonis. Methodological basis of the paper is to show the general desire of the authors to establish and protect the national original essence of the ancient and modern Lebanese cultural tradition. The main results prove that the creative searches of the Arab neoclassical poets of the 20th century led to a modification of both the spiritual foundations and the aesthetic norms of a changing society. It becomes obvious that many authors sought to free the new Arabic poetry from the regulated dogmas of rigid formalism and verbal play, giving freedom to creative imagination, and inspiration.

Metametaphora is the concept developed by the philosopher K. A. Kedrov (1942–2025) as one of the conceptual foundations of the multidimensional Universe. The purpose of the research is to understand this concept in the context of the theory of metaphor and in a historical and philosophical perspective. The article uses semiotic, comparative historical methods, as well as the method of interpretive analysis. Poems, manifestos and articles by K. A. Kedrov from different years were used as the material. The results of the study show, that metamethaphor is not only a philosophical construct, but also a deep emotional and spiritual experience of the author, expressed by him in poetry and prose. On the one hand, this construct continues to reveal new possibilities of the structuralist and post–structuralist theory of metaphor, and on the other hand, it takes metaphor to a new ontological level: from the sphere of language and culture to the laws of existence of the Earth and the universe. Poetic license allows the philosopher to be the creator of metaphor images, philosophical harmony of thought helps the poet to conceptualize the principles of its pre-existence, being and reflection.