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Semiotic Foundations of Text Decoding Rhetoric
- Authors: Morina (Golyshkina) L.A.1
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Affiliations:
- Novosibirsk State Technical University
- Issue: No 8(876) (2023)
- Pages: 66-72
- Section: Linguistics
- URL: https://bakhtiniada.ru/2542-2197/article/view/350070
- ID: 350070
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Abstract
The article presents the semiotic foundations of decoding rhetoric, which is the concept of the reconstruction of text formation mechanisms in the focus of evaluating their effectiveness. The key concept of the study is the rhetorical text type as a prototype of an effective text, acting in the semiotic functions of the code and metacode as a decoding tool. The sign situation of decoding rhetoric and its components are described. The metasemiotic nature of text decoding rhetoric is revealed.
About the authors
Lyudmila Aleksandrovna Morina (Golyshkina)
Novosibirsk State Technical University
Author for correspondence.
Email: Ludmila200273@mail.ru
PhD (Philology), Associate Professor, Associate Professor of the Philology Department, Faculty of Humanities
Russian FederationReferences
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