HOW POLITICALLY CORRECT IS POLITICAL CORRECTNESS IN AFRICAN COUNTRIES?

The biggest challenge of the modern theory of political correctness should be considered the formulation of unified language policies for people with disabilities, which, on the one hand, would reflect already existing international guidelines in the area, and on the other hand, fit into the realities of specific communities. The purpose of this study is to develop an algorithm for identifying and describing linguistic, cultural and conceptual models for the nomination of people with disabilities in English-speaking African countries. To achieve this goal, a set of methods was used, in particular, the method of conceptual analysis, the method of definitional analysis, the method of linguistic and cultural interpretation of units and the method of corpus analysis. As a result of the conducted research, the frames of euphemistic and dysphemistic disability nomination in English-speaking African countries were reconstructed, which, reflecting the linguistic and cultural specifics of local mass media discourse in the field of healthcare, generally correspond to the accepted standards of English-speaking countries.