The emotional nature of intonational interaction with the audience on radio broadcasting

The purpose of the study is to substantiate the deep significance of archetypal intonation possibilities in the context of influencing the feelings of a mass radio audience and the formation of a general emotional state in the process of mastering the broadcast information. We consider the role of intonation against the background of the development of emotional intelligence theory, theory of creative industries and computer network technologies. We reveal the significance of the musical nature of intonation from the point of view of the implementation of the functions of informing and influencing in oral speech broadcasting media communication. The scientific novelty of the study lies in a new approach to understanding intonation as a speech-musical means of influencing the emotionally oriented perception of information by the mass audience of radio listeners. The importance of intonation of oral informational news texts is proved from the point of view of their effectiveness in mass media broadcasting communication. 

intonation, emotion, broadcasting, mass media, information, perception