Neophilology

INTRODUCTION. The relevance of the study is substantiated by the necessity of studying the means of newspaper discourse which is an integral part of the modern media and informational space. The purpose of the study is to identify the types of one-member verb sentences used in the newspaper language, determine the frequency of different types and analyze their stylistic functions in newspaper texts.

MATERIALS AND METHODS. The research material is the publications of the newspaper “Arguments and Facts”. The methods used are the method of solid sampling, statistical method, methods of structural-semantic and functional-stylistic analysis of linguistic units, contextual analysis.

RESULTS AND DISCUSSION. 455 one-member verb sentences are identified; the frequency of their types is determined. It is found that in newspaper publications impersonal constructions are presented in the greatest number, followed by definite-personal and indefinite-personal, the frequency of which in the newspaper language is approximately the same. The fourth place is occupied by infinitive sentences. The minimum number of generalizedpersonal constructions is represented.

CONCLUSION. Definite-personal sentences are active in the newspaper language as a source of brevity, dynamism, expressiveness. Indefinite-personal sentences make newspaper texts lively and light, emphasize the reader's attention to the action without mentioning the subject. Generalized-personal constructions are used to involve the reader in the described events, “generalization” of the author with the audience. Impersonal sentences are primarily characteristic of the interview genre, which conveys the features of oral speech. Infinitive sentences are used to convey the speech of the interlocutor in a dialog and the judgments of the author of the publication; to reproduce an aphoristic statement; to attract the readers' attention to the content of the article as part of the subheading; to attract the attention of potential consumers in advertising texts.

INTRODUCTION. The purpose of the research is to compare renaming campaigns of the settlements and streets in the former northern part of East Prussia that formed the Kaliningrad region The focus is on those that either on the original German maps or on the new Soviet maps carry the names of prominent figures from the two respective cultures under consideration.

MATERIALS AND METHODS. While examining 2497 decrees on renaming settlements and 1000 decrees on renaming streets in these settlements, 642 memorial oeconyms and 674 memorial urbanonyms have been identified and consequently subjected to a comparative semantic analysis.

RESULTS AND DISCUSSION. It is presented that after the renaming the number of memorial oeconym has significantly increased, while the number of memorial urbanonyms remained essentially unchanged. As a result of the renaming dedications to entrepreneurs disappear from the maps, while the number of toponyms derived from the names of military personnel increases. Both spheres compared are characterized by the tendency to immortalize Soviet people on the background of a certain part of nominations formed from surnames of Russian and even Foreign cultural figures. While the original toponymic material is dominated by urbanonyms in honor of local celebrities, the new one, on the contrary, more often associates oikonyms with the culture of the region. The repetition of surnames in the base of onyms is peculiar to both studied time periods and both classes of toponyms.

CONCLUSION. It is concluded that similarities prevail over differences in all points of comparison.

INTRODUCTION. Currently, Internet communication is a unique environment that reflects the linguistic features of youth communication, which differ from the traditional way of communication. The purpose of the study is to analyze the language means used in youth Internet communication. Changes in the linguistic features of Internet communication are currently associated not only with the use of youth jargon and slang, abbreviations and contractions, but also various graphic images reflecting the emotional mood of statements.

MATERIALS AND METHODS. The materials for the research are the texts of correspondence of young communicators on the Internet in messengers such as “Telegram” and “VKontakte”. The study of empirical material has been conducted based on descriptive and comparative methods, the method of continuous sampling of text units and the method of linguistic analysis aimed at identifying the system of linguistic means for determining verbal constructions and language units are used.

RESULTS AND DISCUSSION. Specific lexical means (lexemes of youth computer slang), abbreviations, emoji and emoticon are identified, serving to convey the emotional content of messages in youth Internet communication. It is proved that any changes in youth Internet communication must be recorded in order to orient young people to the codified use of the Russian language.

CONCLUSION. It has been established that youth communication in the Internet environment, which differs from the traditional form of communication, is manifested in the grammar and spelling of the Russian language, in the development of the phenomena of parcellation and abbreviation, in the penetration of Internet slang into live everyday communication. The results can be used in the framework of philological and linguistic text analysis, when studying the language of the Internet and Internet style.

INTRODUCTION. The analysis of the poetic creative works of F.F. Filimonov is presented. The aim of the study is to present the creative practice of the Russian provincial poet of the late 19th – early 20th centuries based on the example of life and creative path of F. Filimonov

MATERIALS AND METHODS. Comparative-historical method allows us to present the creative work of the author in a broad context of European poetic culture of that time. The creative tactic of the provincial writer who strives to establish himself not only as an author of verse feuilletons and a satirical poet, but also as a playwright, magazine editor, and newspaper publisher is traceable with the use of accomplishments of literature sociology.

RESULTS AND DISCUSSION. In the works of Filimonov some sustainable motifs characteristic of the poetic culture of the 19th century can be traced, such as friendship, love, nature, the focus on the “insulted and the inquired”, “mercy for the fallen”, and at the same time, the motifs of struggle, active transformation of the surroundings. They are used to practically influence the reader more effectively, implying changes in the current socio-cultural situation. Combining the poetic creative work with publicistic and dramaturgical practice serves for the same purpose.

CONCLUSION. The poetry of F. Filimonov (Heine from Irbit, Grandfather Thaddaeus) is considered in the context of Ural and Siberian literature at the turn of the century which is supposed to add to the history of the Russian literature of the stated period.

INTRODUCTION: The poem “The Moon to a Sleepwalker” is considered in the context of the historical and literary phenomenon of the Russian diaspora abroad and the artistic selfidentification of M.I. Tsvetaeva during the emigration period. The purpose of the study is to discover signs of ideological differences among Russian–speaking emigrant lyricists in the motives of life and creative isolation. The relevance is due to the emergence of a cultural and historical conflict in the literature of the metropolis and abroad and M.I. Tsvetaeva’s attitude towards it.

MATERIALS AND METHODS. Additional historical, biographical and literary sources are involved in the consideration of the poem: diary entries from different years, epistolary correspondence of the poet, including with B.L. Pasternak, the article “Downpour of Light”. The comprehensive analysis is based on contextual, comparative, motivic, semiotic, and semantic-stylistic methods.

RESULTS AND DISCUSSION. The reconstruction of historical realities helps to identify the prerequisites for the creation of a poem. The compositional, motif-figurative originality of the plot dynamics and the peculiarities of its subject-image plan indicate the divergence of the artistic principles of the emigrant poets and M.I. Tsvetaeva, who asserts the existence of a unified literature on the scale of Russia and the West.

CONCLUSION. The work demonstrates the poet’s going beyond the narrow concept of national identity. The subject-image plan of the poem, stated by the title ellipsis, contributes to the emergence of a syncretic connection between the author and the character, scaling and unifying the creative process. The prospects of the research relate to the study of literature of the Russian diaspora abroad in general and the work of M.I. Tsvetaeva in particular, since the interpretation of the poet’s emigration lyrics causes significant difficulties.

INTRODUCTION. The research is devoted to the study of the eschatological plot in the works of I. Masodov. The goal of the study is to determine the specifics of eschatological imagery and those mechanisms that contribute to the transformation of familiar plots within the framework of the analyzed works.

MATERIALS AND METHODS. The material of the study is I. Masodov’s trilogy “The Darkness of Your Eyes” (2001), which includes the novels “The Darkness of Your Eyes”, “The Warmth of Your Hands”, “The Sweetness of Your Tender Lips”. The study is based on historical-cultural, mythopoetic, structural, motive methods of analysis.

RESULTS AND DISCUSSION. It is established that I. Masodov constructs a story that, using “Soviet” plots and images, shows the situation of apocalypse, “barren land” or the movement towards this situation. The protagonist in each of the novels is a girl who, while actualising the genre aspect of the work, simultaneously actualises the images of an innocent victim, an exterminating angel and, in the case of “The Darkness of Your Eyes”, a knight in search of the Holy Grail. . The world here exists according to the laws of violence, actualizes the motifs of death, all key images here are inverted, transgressed, spaces appear as necro-spaces. Therefore, all the actions of the heroine avenging the viciousness of the world are connected with the motives of death and destruction.

CONCLUSION. I. Masodov’s technique of inverting the familiar image helps him to construct plots that focus on the process of disintegration, destruction, and extinction. The eschatological plot in the writer's trilogy finds an emphatically genre embodiment and at the same time focuses attention on the concept of sin and retribution.

INTRODUCTION. The rapid development of information and communication technologies necessitates the analysis of preferences and behavior patterns of target consumer groups. The study aims to examine the characteristics and selection criteria for target audience analysis methods. Comprehensive audience research requires developing appropriate market research and segmentation methodologies, as well as identifying key target audiences to maximize the effectiveness of companies’ advertising and marketing activities. Alongside traditional consumer research methods (surveys, observations, focus groups), new approaches (CJM, consumer profiling, ABCDX segmentation, etc.) are becoming widespread.

MATERIALS AND METHODS. The study identifies key target audience analysis methods and selection criteria for companies in the communication and media sectors. The research timeframe covers December 2024. Primary research methods include analysis, synthesis, comparison, and interviews.

RESULTS AND DISCUSSION. When creating advertising projects, it is crucial to study the brand’s target audience. The main characteristics of the audience depend on the project’s specifics and the company’s field of activity. Key factors influencing the choice of methods for analyzing the target audience include the objectives of the research, the company’s market segment (B2B or B2C), and its area of operation.

CONCLUSION. Target audience analysis represents a crucial step for successful brand development. It provides valuable market insights about the target audience and its needs, enabling companies to implement effective communication strategies in their operations.

INTRODUCTION. The development of technological progress has brought a variety of opportunities in the contemporary journalism, and the most significant event was the emergence of Internet. For the rest 10–15 years, the network space has been actively developing, and its users have been becoming content makers – bloggers, more frequently. The interview genre has been and remains the most popular in journalism, and now in blogging. Interview is adapting to the new conditions, especially its video formats. The purpose of the study is to examine and theoretically comprehend the features of live interview, and the variants of interaction between the host and the audience.

MATERIALS AND METHODS. The study uses live broadcasts of the interview as the material of research. The following scientific methods are used in the study: a theoretical synthesis of literature devoted to the genesis of the interview genre and the phenomenon of live television, their current stage of development, as well as describes the viewed video materials.

RESULTS AND DISCUSSION. It was revealed that live online interview has several paradoxes. Firstly, only one person is being present in the frame, which contradicts with one of the main requirements of the interview – the presence of at least two people. Secondly, the host and the author of the program is not the interviewer, as it used to be on the television, but an interviewee.

CONCLUSION. The conversation and communication of the interlocutors in such conditions can still be considered a kind of interview, and its conduct is possible due to the high interactivity of the video format on the web.

INTRODUCTION. Taking into account the positive dynamics in the annual measurement of the number of Internet users and the number of social media subscribers, the study aims to identify the features and most effective approaches to promoting media content on the official web platforms of the oldest Belarusian children’s newspaper “Zorka”.

MATERIALS AND METHODS. The research material are publications of the children’s newspaper “Zorka” on the website, in social networks and in the Telegram account of the publication in the period from January 8 to February 4, 2025. The work uses methods of theoretical and empirical research, specific scientific and general scientific methods. The key methodological tool in studying the content of publications of web platforms is content analysis.

RESULTS AND DISCUSSION. The study reflects the results of a comparative analysis of the editorial practices of interaction between children’s media and social networks. The quantitative and qualitative comparison is carried out according to several criteria: the nature of the information presented and audience engagement indicators. The criteria for differentiation are the target features of the publication, post formats, the presence of a direct link to the main media platform and hashtags. The specifics of media content distribution on digital web platforms are revealed, and the data on the analysis of the target media audience engagement are presented. Based on the results of the content analysis of the children’s publication’s Telegram channel, the visual and content features of the publications are determined.

CONCLUSION. It has been established that a number of Zorka newspaper accounts are looking for an optimal strategy for creating content that will hold the attention of the media audience. In the Zorka Telegram account, the information content strategy is used, which is characterized by the prevalence of natural themes, a neutral tonality of publications and a minimum number of engaging posts.

INTRODUCTION. The tradition of veneration of St. Marfa of Tambov in the Tambov Archdiocese in the context of preserving and developing the traditions of Russian national spiritual culture is examined, which is very relevant against the background of the global trend towards the weakening of national and religious identity. The purpose of the study is to systematize and consistently present information about the life’s exploits, acquisition of relics, church canonization and the veneration of St. Marfa (Aparina) in the Tambov Archdiocese.

MATERIALS AND METHODS. The research material includes liturgical texts and church documents (biography, Akathist, prayers of St. Marfa of Tambov, journals of the Holy Synod), and publications in the Tambov Diocesan Gazette (2006–2023). The research uses historical-chronological, ideographic methods, as well as content analysis.

RESULTS AND DISCUSSION. Veneration of St. Marfa in the Tambov diocese began immediately after her repose and did not weaken even during the years of Soviet rule: her grave at the Holy Cross Cemetery in Tambov was always visited by people to whom she performed miracles of healing. In 1988, St. Marfa was glorified as a saint for local veneration. On July 1, 2006, celebrations were held at the Holy Ascension Convent in honor of the finding of her relics. Two churches were consecrated in honor of the saint in the Tambov Archdiocese. The name of the blessed old woman is borne by the regional Tambov Perinatal Center. Veneration of St. Marfa is currently spreading in the Russian Orthodox Church Outside of Russia.

CONCLUSION. The veneration of St. Marfa in wide public circles testifies that the values of national spiritual culture are preserved on the Tambov land.

INTRODUCTION. The anthropological paradigm of modern scientific knowledge actualizes the study of language in close connection with a specific carrier, that is, a linguistic personality. This fact determines the scientific problem of the research, which consists in addressing the study of “linguistic personality” integrative concept in relation to the character of a work of art. The goal of the study is to analyze the functioning of pronouns (indicative words) in the structure of the linguistic personality of a fiction text character.

MATERIALS AND METHODS. The material of the study is the text of A.P. Chekhov’s story “My Life”, based on the analysis of which the study of the linguistic personality of Mikhail Poloznev is carried out. The paper uses continuous sampling, comparison, description, juxtaposition methods as well as the statistical method. The object of the study is indicating words (pronouns), which are studied from their functional load position at all levels of the structure of the linguistic personality of the character. Based on the continuous sampling method, the total number of pronouns (indicative words) in the individual lexicon of M. Poloznev is identified, and their functioning at all levels of the linguistic personality is analyzed.

RESULTS AND DISCUSSION. The functioning of 90 indicative words (pronouns) with a total of 3603 uses in the individual lexicon of M. Poloznev is analyzed and described, which allowed us to draw a number of conclusions about the specifics of the character’s linguistic personality.

CONCLUSION. Conclusions are formulated that pronouns (indicative words) act as a means of objectifying world-modeling categories in the structure of the character’s linguistic personality, and their syntagmatic connections with conceptually significant units of the individual lexicon form an idea of the world picture of the protagonist.

INTRODUCTION. The research is devoted to the art of a writer Yuri Mamleev. The purpose of the research is to reveal the role of system forming antinomy Good-Evil in the novelist’s stories. To analyze Abyss and Absolute motifs functions as central and categorically significant in the author’s short prose. The position of a person who is between those categories and is a peculiar “mediator” in the image system is considered.

MATERIALS AND METHODS. In the study, along with motif analysis, the hermeneutic, structural-semantic, and comparative methods are used.

RESULTS AND DISCUSSION. The scheme of the artistic conflict Good-Man-Bad embodied by the writer is system-forming and universal in the artistic world of Y. Mamleev. In presented image and antinomy system the situation of existential Choice becomes crucial, where the person is endowed with the function of both subject and object at the same time.

CONCLUSION. The novelty of the research is in consideration of a narrative strategy of Yu. Mamleev from the point of view of antinomianism and artistic conflict, which allows us to immerse in the depths of text, to discover new semantic facets to it.

INTRODUCTION. The theoretical aspects of integrating media centers in modern Russian schools and their role in modernizing media consumption structures are explored. In the context of digitalization and evolution of educational approaches, media centers become crucial tools for fostering critical thinking and media literacy among students. The study aims to identify key approaches to integrating media centers into the educational system and assess their impact on the learning process.

MATERIALS AND METHODS. Theoretical analysis, data systematization, comparative analysis of existing media center integration models, as well as surveys and interviews with teachers and students are used.

RESULTS AND DISCUSSION. The findings indicate that successful media center integration enhances education quality, promotes media culture, and develops students’ critical information analysis skills. Key factors influencing media center effectiveness include technological infrastructure and teacher training level.

CONCLUSION. Integrating media centers into the Russian education system requires a comprehensive approach, including infrastructure modernization and teacher training. Future research could focus on developing methodologies for effectively utilizing media centers in the educational process.

The author reviews the monograph by O.R. Temirshina, devoted to the psycholinguistic analysis of poetry of Egorov Letov, which is included in a broad cultural context. As a “methodological” key to Letov’s poetics the researcher offers an analysis of the connection between the author’s language and his model of the world. The author’s field of scientific interest includes such features of the poetic picture of the world of E. Letov as the category of emotiveness, gravitation towards impersonality, the focus on expressing internal experience, psycholinguistic mechanisms for transmitting emotions, body code, spatial-dynamic model, sound images and motivic-figurative clusters.