Media aspects of the relationship between politics and sports using the example of the Russian Federation’s exclusion from international competitions

RELEVANCE. The relationship between politics and sports is a pressing issue, since political contradictions between states are reflected in sports. Major sporting events are not just competitions between athletes, but also fierce political struggles. Through professional sports with the help of various media technologies, it is possible to influence global society and achieve geopolitical results. The relationship between elite sports and politics is considered using the example of the exclusion of Russian sports from international competitions and materials about this in the media.MATERIALS AND METHODS. Materials from foreign media have been studied on the topic of removing Russia from big-time sports, depriving it of state symbols, removing Russian athletes from international competitions due to disagreement with the political course of the authorities of the Russian Federation, and the introduction of so-called sanctions in the field of sports. The study was based on a comparative historical method, which helps to consider the dynamics of the development of relations between Russian sports and the political course of Western countries. The theoretical basis was the work of domestic and foreign researchers of the history and theory of sports. Content analysis was also used to study materials from Russian and foreign media with the aim of determining the attitude of foreign states towards Russian sports and its oppression in the international sports arena from 2014 to 2024.RESULT AND DISCUSSION. An analysis of foreign media materials confirms that pressure on Russian sports is being exerted by Western countries due to their disagreement with the political course of the Russian Federation. An analysis of sources showed that Western media agree on the issue of sanctions against Russian sports: they support the introduction of restrictions against Russian sports, but at the same time they call such measures an instrument of geopolitics, an instrument of “containing Russia”. This confirms the politicization of sports through the media.CONCLUSION. Analyzing the content of publications in both foreign and Russian media, we can conclude that pressure on Russian sports and members of the Russian national team began to intensify after the victory of the Russian team in the team event at the Olympic Games in Sochi 2014 and after the Republic of Crimea joined the Russian Federation . After the Russian Armed Forces launched a special military operation in Ukraine, even more sanctions and restrictions were introduced against Russian sports, and Russia was actually excluded from international sports. The author believes that the pressure on Russian sports will only increase.

Olympic Games, sports mega-events, high-performance sports, politics, cold war, information war, interrelation of politics and sports, West, Russian Federation, Ukraine, Russian sports, IOC, sanctions, doping, neutral status, Olympic Games-2024