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Title
Authors
Parameters of the cognitive potential of educational text
Kashcheyeva A.V.
Grammatical means of expressing temporality category in an English-language natural science educational text
Kashcheyeva A.V.
The word-formation potential of anglicisms in political vocabulary
Zhao Y.
Synesthesia and personification in the literary text: linguostylistic aspect
Dubovitckaya M.A., Monastyretсkaya O.V., Filatova N.P., Shapovalova O.N.
Didactic potential of authentic advertising texts in Russian as a foreign language classes
Terskikh M.V., Zaytseva O.A.
Logical-semantic analysis of contrast (based on English economic terms)
Shakiryanov L.M.
The rhetorical potential of the folklore word
Vengranovich M.A.
The role of associative potential in creation and interpretation of trademarks’ names processes
DZYUBA K.A.
ESTIMATION PROFILE OF CONCEPTUAL DOMAIN OF “PERCEPTION” AS A REALIZATION OF INTERPRETING POTENTIAL OF LEXICAL CATEGORIES, INCLUDED IN THE “FLORA” AREA (basing on the material of the German language)
Yagodnitsena E.A.
Historical dynamics of issues aimed at the consideration of social and cultural childhood space
Apazhikhova N.V., Murzina O.B.
Region image: on example of Sakha Republic (Yakutia)
Fedorova S.N., Kirova S.E.
Interpretive potential of German lexis with color definition in its structure
Zakharova M.A., Iagodnitsena E.A.
Zoonyms interpretation as a part of compound adjectives
Zakharova M.A.
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