Countering Fake News on Chinese Social Platforms: Communication Features of Weibo and WeChat

INTRODUCTION. The peculiarities of fake news spreading on Chinese social platforms Weibo and WeChat are examined. The scientific problem is to identify the differences in the mechanisms of viral and hidden disinformation dissemination, and the purpose of the study is to conduct a comparative analysis of the applied mechanisms of disinformation and evaluate preventive measures to combat fake news.

MATERIALS AND METHODS. 2000 public posts with examples of fake news from Weibo and WeChat were used as the materials of the study. The methods of qualitative content analysis and comparative analysis were applied: systematic observation of fake news dissemination methods, analysis of the structure of social ties (“weak” and “strong” ties) of target audiences, and research of user behavior.

RESULTS AND DISCUSSION. Weibo, as an open network with “weak ties,” has been proven to enable lightning-fast viral spread of fake news through mass reposts and hashtags. WeChat, on the other hand, spreads misinformation through “strong” trust ties within closed groups and private chats, making news more secretive and difficult to verify. Anti-fake news tools used by media platforms include public rebuttal accounts, algorithmic regulation, AI and blockchain, with varying degrees of effectiveness depending on the type of network.

CONCLUSION. The interpretation of the results emphasizes the need for interdisciplinary cooperation and the expansion of global comparative research. In order to increase society’s resistance to fake news, comprehensive strategies for managing the information environment, developing digital humanities, increasing the transparency of moderation algorithms, and creating international mechanisms for promptly refuting disinformation are required.