Denotative-Situational Basis for Preserving Affective Components of Public Election Speech: Translatological Aspect

The study aims to describe denotative-situational peculiarities and connotative determination of intentional and saccadic elements of election speech, which define the degree of translational correspondence of affective elements in the implementation of suggestion. The most efficient translational techniques for preserving affective components formed by means of precedents, metaphorical associates, cultural and situational-temporal connotations are determined. The authors come to the conclusion that the specificity of social, cultural, territorial, economic, ideological and other differences between audiences different in linguoculture have a significant impact on the polyinterpretive space, transform basic cogitemes and affectemes, which requires taking into account the denotative-situational bases when broadcasting affectively loaded election speeches.