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Constructing of a Negative Image of Russia in German Multimodal Media Discourse as a Means of Influencing the Conceptual Worldview (a case study of “Der Spiegel”)
- 作者: Kunitsyna O.M.1
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隶属关系:
- Moscow State Linguistic University
- 期: 编号 11(905) (2025)
- 页面: 60-67
- 栏目: Linguistics
- URL: https://bakhtiniada.ru/2542-2197/article/view/354063
- ID: 354063
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详细
This article is devoted to the analysis of strategies for constructing a negative image of Russia in the German magazine “Der Spiegel” during the period from September 2022 to February 2025. The aim of the study is to identify the main communicative tactics used to discredit Russia in multimodal media texts. The material for the research consists of 48 publications from the magazine, in which verbal and visual elements are integrated to influence the audience. The key tactics highlighted are accusation, criminalization, catastrophization and association with fascism. It has been established that the combination of negatively connoted vocabulary with visual allusions to militarism and totalitarianism forms stereotypes that reinforce Russia’s negative image. The research results demonstrate that multimodal texts in “Der Spiegel” perform not only an informational but also an ideological function, transforming the audience’s conceptual worldview in an anti-Russian direction.
作者简介
Olesya Kunitsyna
Moscow State Linguistic University
编辑信件的主要联系方式.
Email: kunitsyna_mglu@mail.ru
PhD in Philology, Associate Professor at the Department of Linguistics and Professional Communication in the Field of Law, Institute of International Law and Justice
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