Linguistic Means of Image Making in Mass Media (on the image of German Minister of Foreign Affairs A. Baerbock)

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Abstract

The article analyses the linguistic means of the political image development in German mass media texts published in Der Spiegel, Frankfurter Allgemeine Zeitung, Tagesschau. The paper focuses on the image of German Foreign Minister A. Baerbock and studies such means of image making and modification as comparison, antithesis, cognitive metaphor. The role of gender stereotypes is analyzed. The anti-image campaign launched against A. Berbok during the election campaign of 2021 is considered. The conclusion infers counting theatralization of the political discourse in mass media.

About the authors

Anna Anatolievna Klinovskaya

Moscow State Linguistic University

Author for correspondence.
Email: anna-klinov2@yandex.ru

PhD (Philology), Associate Professor at the Department of German Lexicology and Stylistics, Faculty of the German Language

Russian Federation

References

  1. Kubryakova, E. S. (2008). Tо the Definition of the Notion «Image». Issues of Cognitive Linguistics, 1(14), 5–11. (In Russ.)
  2. Pocheptsov, G. G. (2001). Informatsiya i dezinformatsiya = Information and Desinformation. Kiev: Nika-Tsentr, Elga. (In Russ.)
  3. Maksimov, A. A. (2003). Voyna po pravilam i bez… Tehnologii izgotovleniya predvybornyh mirazhey = War by rules and not… Technologies of making pre-election mirages: Educational and practical guide. Moscow: Delo. (In Russ.)
  4. Heckmann, J. M. (2005). Politik und Emotionen – Politik(er) zwischen Desein und Sein. Medien und Emotionen. S. J. Schmidt (Hrsg.), Medien: Forschung und Wissenschaft (Bd. 11, S. 170–202). Münster: LIT Verlag.
  5. Klinovskaya, A. A., Streltsova, V. V. (2021). Linguistic methods of a party image creation (based on German media discourse). Vestnik of Moscow State Linguistic University. Humanities, 11(853), 112–126. (In Russ.)

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