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Creolized Text of the Official Telegram Channel of the Italian Ground Forces as a Means of Advertising
- Authors: Borisova E.S.1, Arsenteva S.V.1
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Affiliations:
- Moscow State Linguistic University
- Issue: No 5(873) (2023)
- Pages: 23-29
- Section: Linguistics
- URL: https://bakhtiniada.ru/2542-2197/article/view/351340
- ID: 351340
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Abstract
The article deals with the problem of the creolized text as means of agitation, advertising and popularization of military-patriotic values and a way to maintain the prestige of the Italian Armed Forces. The research material is a corpus of 100 texts taken from the official Telegram channel of the Italian Ground Forces for the period 2021-2022. The results showed that the texts of the Telegram channel represent a type of social advertising and have an enhanced impact on the audience.
About the authors
Elena Sergeevna Borisova
Moscow State Linguistic University
Author for correspondence.
Email: Borisova.ES@linguanet.ru
PhD (Philology), Head of the Italian Language Department, Faculty of Translation and Interpreting
Russian FederationSofia Vitalievna Arsenteva
Moscow State Linguistic University
Email: sofiya_arsenteva@mail.ru
Postgraduate student of the Italian Language Department, Faculty of Translation and Interpreting,
Lecturer at the Military Training Center and the Italian Language Department
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