FEATURES OF CREOLISED TEXTS IN THE COUNTRIES OF THE MONOACTIVE, POLYACTIVE AND RESPECT ORIENTED CULTURES
- Авторлар: Muzykant VL1, Krivich IS1
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Мекемелер:
- Peoples’ Friendship University of Russia
- Шығарылым: Том 22, № 3 (2017)
- Беттер: 521-531
- Бөлім: JOURNALISM
- URL: https://bakhtiniada.ru/2312-9220/article/view/334610
- DOI: https://doi.org/10.22363/2312-9220-2017-22-3-521-531
- ID: 334610
Дәйексөз келтіру
Толық мәтін
Аннотация
In this article the authors consider a problem of perception of creolised texts by various target audiences, the essence of the concepts “monoactive culture”, “polyactive culture”, “respect oriented cultures” reveals. Special attention is paid to the main and lexical lines of publicistic style of creolised texts. The authors disclose these processes through the prism of their perception by target audience. Based on communicative model of the British scientist and specialist in the field of cross-cultural management Richard Lewis, the examples of journalistic and advertizing texts were also analysed from the point of their perception by different cuuntries.
Авторлар туралы
V Muzykant
Peoples’ Friendship University of Russia
Хат алмасуға жауапты Автор.
Email: irina-krivich@mail.ru
Muzykant Valerii Leonidovich, Doctor of Filology, Professor, Department of Mass communications, Peoples’ Friendship University of Russia.
Miklukho-Maklaya str., 10/2, Moscow, Russia, 117198I Krivich
Peoples’ Friendship University of Russia
Email: irina-krivich@mail.ru
Krivich Irina Sergeevna, Phd student, Department of Mass Comunications, Peoples’ Friendship University of Russia.
Miklukho-Maklaya str., 10/2, Moscow, Russia, 117198Әдебиет тізімі
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