The architectural look of revitalized industrial territories: marketing approach

Landscaping of the city’s formerly industrial territories represents one of the crucial tasks for the capital metropolis and the one that can be solved by up-to-date techniques, such as revitalization. Its’ one indispensible benchmark is conceiving a top of the line architectural layout of the territory to be revitalized, which in itself morphs into an instrument to incorporate neglected industrial zones as the city’s new asset. Owing to architects’ and designers’ toils a new hallmark in a class by itself materializes complete with eye-catching guise that will attract potential consumers. To promote the new public space, marketing instruments come into play that marshal the territory’s positive image. The revitalized space receives a new functionality: new venues for business, creative activities, social and cultural events are put in place. The net effect is that a deliberated marketing concept realized in formerly industrial zones propels the mushrooming of new centers of economic activity, boosts their competitiveness, serves to attract new investment, while at the same time expanding the bridgehead for comprehensive socioeconomic development of the city.