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Issue
Title
Authors
No 4 (2024)
Techniques of speech influence in the final part of the promotional video for online courses
Ashan L.
PDF
(Rus)
No 4 (2024)
"Hello, girlfriend": an advertising narrative in the context of a visual turn (using the example of Wrigley's and Dirol brands)
Platitsyn A.V., Arepjev A.V., Golovanov A.N.
PDF
(Rus)
No 2 (2024)
Systematization of Methods of Masking Unethical Content of Advertising Content
MICHURINA D.A., Larina N.A.
PDF
(Rus)
No 8 (2025)
On the issue of modeling the gender identity of the linguistic personality of the addressee of the advertising text
Shcheglova V.M., Kornakova E.S.
PDF
(Rus)
No 5 (2025)
Сreolized texts as a tool for manipulating public opinion
Guo Y.
PDF
(Rus)
No 12 (2023)
Features of Monetization of Internet Media: on the Example of Internet Periodicals of the Belgorod Region
Kornysheva P.E.
PDF
(Rus)
No 2 (2024)
Event marketing as an effective tool for the advertising campaign of the social network "VKontakte"
Nacharova L.I.
PDF
(Rus)
No 1 (2025)
Conventional advertising tools in the PR strategy of the social network "VKontakte"
Nacharova L.I.
PDF
(Rus)
No 4 (2023)
Metalanguage reflection in modern advertising, or when metatext is more important than text
Kravchenko M.A.
PDF
(Rus)
No 11 (2024)
Approaches to creating native advertising texts in modern media (based on publications of the online media «No, that’s normal»)
Prokhorova E.N.
PDF
(Rus)
No 11 (2024)
Digital communications in the "e-commerce" segment
Gurushkin P.Y.
PDF
(Rus)
No 6 (2025)
Means of representing intertextuality in multimodal media texts based on the example of German-language native advertising
Ryabova M.E.
PDF
(Rus)
No 11 (2024)
Specifics of creation of native advertising in foreign online publications (based on publications of online-edition Popsugar Family)
Prokhorova E.N.
PDF
(Rus)
No 3 (2025)
Advertising Discourse in the Volga Germans' Catholic Magazine 'Klemens' (Based on Commercial Ads)
Shindel' S.V., Semuhina E.A., Matasova O.V., Maslova A.N.
PDF
(Rus)
No 10 (2023)
About the problem of wordplay transmission (based on the material of English and Russian advertising texts)
Pavlenko E.A., Kuraleva T.V., Vyunova E.K.
PDF
(Rus)
No 3 (2025)
Non-verbal ways and means of representing ethnic culture in Chinese polycode commercial advertising
Ling C., Cai J.
PDF
(Rus)
No 9 (2023)
Targeting by Sensory-representative Systems in Advertising and PR Texts (Experience in Developing a Methodology for MGIMO Students)
Golubeva V.I., Morgunova O.A.
PDF
(Rus)
No 4 (2024)
Features of the implementation of speech strategies and tactics in the slogan of television food advertising
Hu Z.
PDF
(Rus)
No 3 (2025)
Effectiveness of Polycode Language Means in Achieving Social Advertising Goals
Elyasov A.A.
PDF
(Rus)
No 5 (2023)
Creolized text as an object of study in linguistics
Pishcherskaia E.N.
PDF
(Rus)
1 - 20 of 20 Items

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