Email this article Russia’s “soft power” in Kazakhstan: cultural and economic aspects
- Authors: Aleshchenko P.S.1, Kerimov A.A.1
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Affiliations:
- Ural Federal University named after the first President of Russia B.N. Yeltsin
- Issue: Vol 14, No 1 (2024)
- Pages: 35-40
- Section: Political Institutions, Processes and Technologies
- URL: https://bakhtiniada.ru/2223-0092/article/view/255033
- DOI: https://doi.org/10.33693/2223-0092-2024-14-1-35-40
- EDN: https://elibrary.ru/CDHOKQ
- ID: 255033
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Abstract
Despite the ongoing geopolitical changes in the modern world, the policy of using “soft power” remains the focus of attention of researchers. The article analyzes the role of Russian “soft power” in Kazakhstan. The author focuses on the cultural and economic aspects of the problem. The key criterion for the success of “soft power” is its attractiveness. Based on this quality, the author analyzes such “soft power” resources as education, the spread of the Russian language, touches on historical memory and emphasizes the importance of economic resources. The article also examines the interest in the region, in particular in Kazakhstan, from foreign countries that are increasing their stay here using the mechanisms of “soft power”.
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##article.viewOnOriginalSite##About the authors
Pavel S. Aleshchenko
Ural Federal University named after the first President of Russia B.N. Yeltsin
Author for correspondence.
Email: aspavel87@mail.ru
ORCID iD: 0009-0002-4157-0731
candidate, Department of Political Sciences
Russian Federation, YekaterinburgAlexander A. Kerimov
Ural Federal University named after the first President of Russia B.N. Yeltsin
Email: kerimov68@mail.ru
ORCID iD: 0000-0002-5807-9810
SPIN-code: 8591-7561
Scopus Author ID: 57215904379
ResearcherId: AAG-9905-2019
Dr. Sci. (Polit.), Associate Professor; Professor, Department of Political Sciences
Russian Federation, YekaterinburgReferences
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