Methodological Principles of the Activity-phenomenological Concept in the Study of Social Mechanisms for Forming Trust in Transforming Economic Relations

The purpose of the research. The article substantiates the methodological principles of studying the social mechanisms of trust formation in transforming economic relations, synthesized in the activity-phenomenological approach. Social and political global challenges that affect trust in society, including those related to the dynamics of world economic indicators, are analyzed. As a conceptual basis for defining the concept of trust, the authors rely on the studies of E. Giddens, N. Luhmann, F. Fukuyama, P. Sztompka. The scientific novelty of the study is the clarification of the concept of social mechanisms for the formation of trust. These are reproducible stable forms of optimization of social relations, their main significance is in the integration of social practices and institutions. Results. The authors propose to analyze two types of trust models in transforming economic relations - institutional and subject-oriented trust. The authors rely on the activity-phenomenological approach in the theories of E. Husserl, A. Schutz, M. Wartofsky, G.P. Shchedrovitsky, L. Wittgenstein. Therefore, they propose the following principles for studying the social mechanisms of trust formation: ontological validity, ecological validity, representativeness and epistemological validity. The main methodological difficulties in the study of trust may arise due to insufficient attention to contextuality in trust models, including latent processes in the economy associated with such phenomena as protectionism or corruption. Therefore, attention is focused on the need to typify trust models depending on cultural historical conditions and the effects of economic and political challenges that manifest themselves in these conditions.

trust, social mechanisms of trust formation, economic relations, activity-phenomenological approach