Communicative stylistics: model of the concept structure and its reflection in the text

The conceptual and terminological apparatus of modern cognitive linguistics requires clarification in terms of its relationship with textual (discursive) activity, in which the content and structure of the key concepts of cognitive linguistics are manifested. This is especially relevant in connection with the modern cognitive-discursive scientific paradigm, which is characterized by tendencies towards integration with related fields of knowledge, including psycholinguistics, text and discourse theory. The purpose of the article is to develop a model of the structure of the concept in terms of its connection with textual activity, and it based on the theory of archetypes by K.G. Jung and the theoretical basis of communicative stylistics of the text. The research material included scientific articles and monographs devoted to the history of the issue. The article uses the general scientific descriptive method and techniques of analysis, synthesis, comparison, generalization, classification and modeling. In considering the connection between the concept and textual activity, the theory and methodology of communicative stylistics of the text is used. Complex multi-layered and multi-level structure, cultural essence and field nature is common in the interpretation of the concept by researchers is the recognition of its mental nature. At the same time, modeling the structure of the concept requires clarification in terms of reflecting the universal and unique in it. Studying the concept model is especially important for primary and secondary textual activity, which reflects the concept and its components. Reliance on the theory of archetypes by K.G. Jung allows deeper understanding of the nature of the concept with an emphasis on the sphere of the collective unconscious and the theory of individualization, important for communication based on textual activity. The model of the structure of the concept from the point of view of the reflection of the universal and individual in it can be conditionally presented as a system of layers with the identification of the archetypal layer as the nuclear one. The concept model proposed by the author includes the nuclear zone, the near-nuclear, pre-nuclear and peripheral zones. The core zone of the concept is made up of an archetype, which is universal for most people; it is associated with the sphere of the unconscious, with “generational memory” and determines the remaining zones of the concept thanks to various associations assigned to the archetype. The adjacent zone includes associative, figurative and symbolic layers, stimulated by the corresponding nominee of the concept – the sign (signs) used in the discursive (textual) activity of the community. The pre-nuclear zone includes the subject and conceptual layers of the concept, associated with the process of awareness by the community and the individual of the features of the reality of the surrounding world or consciousness corresponding to the nominated concept. The value-evaluative layer (interpretative) is assigned to the peripheral zone of the concept, which reflects not only the connection with collective memory, but also the process of individualization based on a person’s personal linguistic and social experience. The use of the concept model proposed within the framework of communicative stylistics of the text allows us to specify the methodology of conceptual analysis from the point of view of differentiating the universal and the individual in the content and structure of the concept. This is important for the semantic interpretation of the content of both individual concepts verbalized in texts and for the conceptual structure of the text as a whole. Modeling a concept and studying its implementation in a text is of interest for cognitive linguistics, text theory and communicative stylistics.

concept, hyperconcept, concept structure model, text activity, conceptual structure of the text, communicative stylistics