Career guidance potential of the elective language course “Introduction to Media”

Importance. The problem of conscious professional self-determination of schoolchildren is acute for all interested parties - schools, universities, employers, as well – as parents of schoolchildren. The difficulty lies in the dynamically changing labor market conditions, the emergence of new professional fields and professions, and an oversupply of services in the higher education market.Research Methods. In order to integrate the career guidance component in teaching a foreign language to school students, based on the established experience in developing professionally oriented elective courses, an elective language course “Introduction to Media” is proposed.Materials and Methods. The elective language course “Introduction to Media”, aimed at students in grades 10-11, has undoubted career guidance potential. It is intended to introduce students to the professional fields of media communications, which in the future will contribute to their informed professional choice within one of the bachelor’s degree courses (Journalism, Advertising and Public Relations, Media Communications).Conclusion. The elective language course “Introduction to Media” is focused on meeting the students’ needs in learning the professions’ world is designed to promote their conscious professional self-determination, as well as the formation of students’ ability to use the studied foreign language as a means of professional communication in the field of media communications.